On-Demand Panel Discussion

The Real Impact of AI In Pharma

How Top Brands Drive Commercial Success with AI.

Thumbnail graphic for an On-demand panel discussion on AI in Pharma.

Learn from industry experts at GSK, Novo Nordisk, Peak Pharma, and ODAIA in this exclusive panel discussion on how leading pharma brands are using AI for impactful field execution and HCP engagement today.

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Session OVERVIEW

ABOUT THE SESSION

Recorded live at the Future of Pharma Marketing Conference in Toronto, this on-demand panel reveals how leading pharma companies are using AI to enhance field execution and engage HCPs meaningfully.

Hear directly from industry experts who have successfully navigated the challenges of AI adoption, created alignment between field and brand teams, and achieved measurable results.

What You'll Learn:

Identify the Right AI Projects: Discover how to select AI initiatives that align with your brand’s goals, delivering high-impact results and fostering data-driven decision-making.

Bridge Field and Brand Teams for Cohesive Strategy: Learn how AI unifies marketing and field teams, enabling seamless collaboration and impactful HCP engagement.

Overcome Challenges and Secure Buy-In: Find out how top pharma companies drive adoption across executive and field teams, overcoming common hurdles for successful AI rollouts.

Achieve Early Wins and Measure Performance: Hear real-world examples of early successes in AI adoption, with clear metrics on improved HCP engagement and field productivity.

Panelists

Jennifer Meldrum

Peak Pharma Solutions

Co-Founder & Managing Partner

Frank Fascinato

GSK

Director of Marketing, COPD

Carole Foley

Novo Nordisk

Director, Omnichannel Marketing

Pete Harbin

ODAIA Intelligence

VP, Industry Solutions & Partnerships

Get in touch.

Have questions? Contact our team to learn more about how ODAIA can support you.