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Over the past three years, supply chain issues and drug shortages have become regular headlines and major stressors for pharma companies, HCPs, and patients. While pharma companies want to avoid this kind of press, there is also a great financial risk in overproducing medications that could expire before they are prescribed. Accurate sales forecasts help companies know how much of a drug is likely to be prescribed so they can prepare for what is ahead, as well as ensuring that every patient gets the treatment needed without excessive surplus. Predictive analytics tools can utilize artificial intelligence (AI) to help companies make better forecasts1, among other benefits, such as more optimized marketing.

Sales reps in the pharmaceutical industry face many challenges in their day-to-day. They are constantly on the go, managing large territories and struggling to get face-to-face meetings with busy doctors. In order to get these conversations, reps put in extra preparatory work that can make days even longer and face higher pressure on time-limited calls. It's no wonder that pharma sales reps experience a high level of burnout. New tools that leverage the power of artificial intelligence (AI) show promising results for reducing burnout and improving work-life balance for these hardworking individuals.

Over the past year, Artificial Intelligence (AI) has become more prevalent than ever in mainstream media. New AI tools with the ability to take a simple prompt and generate visual art or writing samples have given rise to speculation about what AI is capable of and what it means for the future of many industries. Unsurprisingly, many people express concern about whether or not AI-driven automation could replace human workers. However, in most cases, AI’s best use is making people more efficient at their jobs, not replacing them altogether. This can especially be true in the realm of pharmaceutical sales.

As the pharmaceutical industry becomes more competitive, it is increasingly vital for companies to find ways to improve operational efficiencies. Many pharma sales teams rely on a customer relationship management (CRM) platform and multiple pharma data repositories as reference points to inform their day-to-day operations. However, gleaning meaningful insights from these disjointed and often out-of-date systems can be challenging for even the most tech-savvy sales reps. The next generation of predictive analytics tools enables sales teams to harness the power of data when prospecting, qualifying, and engaging customers. 

The pandemic has accelerated the use and implementation of digital technologies globally. So much so that in a survey performed by Verdict, 35% of respondents out of 482 polled, opined that the pandemic has accelerated digital transformation in the pharmaceutical industry by five years.

When working to stay up-to-date on the latest technological trends, pharmaceutical business teams must determine which tech tools are here to stay and which are simply fads. In the pharma industry, the use of artificial intelligence (AI) and predictive analytics has skyrocketed in recent years, touching every aspect of the market, from drug discovery to business operations. Predictive analytics technologies have become valuable tools for pharma companies because they allow teams to better understand their customers and make more informed decisions when evaluating what comes next in their market. Because of these powerful applications, AI and predictive analytics are here to stay for the future of pharma.

We just got Certified by Great Place to Work! Couldn't be prouder of our team - we put our people first. We are grateful to have received this certification that is awarded based on direct feedback from our employees that was provided as part of an extensive and anonymous survey about their experience working at ODAIA. Being in high growth mode, it’s all about teamwork and winning together; which is why we are thankful for our passionate team here at ODAIA.

‍Designed and engineered for marketing and brand managers, sales operations, and sales management teams, MAPTUAL Sphere is complementary to our flagship product, MAPTUAL Field, which was specifically feature-engineered to guide and optimize sales rep activity in the field for prospecting and prioritizing their health care professional customers. MAPTUAL leverages AI to power data-informed tactics and engagement strategies by utilizing near real-time predictions that go beyond static insights.

As part of the NEXT Normal Pharma Summit of 2022, it was my pleasure to sit down with Francesca Wuttke (former Chief Digital Officer of Almirall, and most recently the Founder and CEO of nen, as well as John Lineen, the Senior Director of Engagement Planning, Immunology and Cardiovascular Franchises at BMS, to discuss the state of pharma’s investments in digital tools, talent and partnerships. Here are some key takeaways from this great session.