ODAIA BLOG

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Empower Pharma
8
min read

Empowering the Pharmaceutical Industry's Next Generation of Engagement with Health Care Professionals

MAPTUAL powered by ODAIA is revolutionizing the world of pharma by combining the power of artificial intelligence and data. We help pharma sales & marketing teams engage with HCPs in a more personalized manner...
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Sales
10
min read

Covid Crushed In-Person Pharma Sales. Tech is Pitching Itself as a Solution

The pandemic grounded tens of thousands of pharmaceutical reps who usually roam the country urging doctors to prescribe certain drugs — a shift that has opened the door for tech companies, who are pitching digital platforms on the promise that oceans of data can make pharma marketing better.
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Customer Analytics
12
min read

Augmenting Customer Experience with AI Powered Analytics

The NEXT Pharma Summit webinar on customer experience (“CX”) was a great opportunity to speak and learn about the challenges and opportunities of enhancing customer experience...
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Technology
8
min read

Demystifying Artificial Intelligence: Bringing Pharma’s Sales Professionals to the Next Level of Customer Engagement

Demystifying Artificial Intelligence: Bringing Pharma’s Sales Professionals to the Next Level of Customer Engagement
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AI
10
min read

Let the Data Tell the Story

Recently, I had the pleasure of moderating a panel for the 2021 NEXT Normal digital pharma summit. The conference was a great opportunity to hear from
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Technology
3
min read

ODAIA Awarded CIX Top 20 Most Innovative Canadian Company

ODAIA, a leader in AI-powered Customer Data Platform SaaS for Pharma commercial teams, is happy to announce that it has been named as one of the top twenty most innovative companies in Canada.
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Marketing
5
min read

The Dilemma in Pharma Marketing

The Dilemma in Pharma Marketing By Mike Cloutier Every year, the pharmaceutical industry is spending more and more on traditional sales...
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Customer Analytics
5
min read

How Canadian Marketers Can Use AI-Powered Innovations to Boost Their Brands

ODAIA is looking forward to taking part in the upcoming Ontario Pharmaceutical Marketing Association July event: "How Canadian Marketers...
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Pharma
5
min read

Fireside Chat: Let the Data Tell the Story: Can AI bring you closer to the customer?

ODAIA is looking forward to taking part in the upcoming NEXT Normal Pharma Summit September event: "Digital Transformation in Pharma- the...
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